Evolution of the personality construct in marketing and its applicability to contemporary personality research

Journal of Consumer Psychology

Volumn 6, Issue 1, 1997, Pages 55-66

  Endler, Norman S ^a   Rosenstein, Alvin J ^b  

^a YORK UNIVERSITY   (Canada)

^b ADELPHI UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 21744453944     PISSN: 10577408     EISSN: None     Source Type: Journal    
DOI: 10.1207/s15327663jcp0601_03     Document Type: Article

References (25)

1. Bearden, W. O., Netemeyer, R. G., & Mobley, M. F. ( 1993). Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. Newbury Park, CA: Sage.
2. Bruner, P. J., & Hensel, P. (1994). Marketing scales handbook: A compilation of multi-item measures. Chicago: American Marketing Association.
3. Carlson, R. (1971). Where is the person in personality research. Psychological Bulletin, 75, 203-219.
4. Dichter, E. (1964). Handbook of consumer motivations. New York: McGraw-Hill.
5. Endler, N. S. ( 1981 ). Persons, situations, and their interactions. In A. I. Rabin, J. Aronoff, A.M. Barclay, & R. A. Zucker (Eds.), Further explorations in personality (pp. 114-151). New York: Wiley.
6. Endler, N. S. (1983). Interactionism: A personality model, but not yet a theory. In M. Page (Ed.), Nebraska symposium on motivation 1982: Personality - current theory and research (pp. 155-200). Lincoln: University of Nebraska Press.
7. Endler, N. S. (1993). Personality: An interactional perspective. In J. Hettema & I. Deary (Eds.), Foundations of personality (pp. 251-268). Dordrecht, Netherlands: Kluwer Academic.
8. Endler, N. S., & Hunt, J. McV. (1969). Generalizability of contributions from sources of variance in the S-R Inventories of Anxiousness. Journal of Personality, 37, 1-24.
9. Endler, N. S., Hunt, J. McV., & Rosenstein, A. J. (1962). An S-R inventory of anxiousness. Psychological Monographs, 76(17, Whole No. 536).
10. Endler, N. S., & Magnusson, D. (1976). Toward an interactional psychology of personality. Psychological Bulletin, 83, 956-974.
11. Endler, N. S., & Parker, D. A. (1992). Interactionism revisited: Reflections on the continuing crisis in the personality area. European Journal of Personality, 6, 177-198.
12. Holman, R. H. (1984). A values and lifestyles perspective on human behavior. In R. E. Pitts & A. G. Woodside (Eds.), Personal values & consumer psychology (pp. 35-54). Lexington, MA: Lexington.
13. Hunt, J. McV. (1965). Traditional personality theory in the light of recent evidence. American Scientist, 53, 80-96.
14. Kahle, L. R., Beatty, S. R., & Homer, P. (1986). Alternative measurement approaches to consumer values: The List of Values (LOV) and Values and Life Styles (VALS). Journal of Consumer Research, 13, 405-409.
15. Koponen, A. (1960). Personality characteristics of purchasers. Journal of Advertising Research, 1, 6-12.
16. Levinson, D. J. (1978). The seasons of a man's life. New York: Knopf.
17. Lewin, K. (1935). A dynamic theory of personality. Selected papers. New York: McGraw-Hill.
18. McClelland, D., Atkinson, J. W., Clark, R., & Lowell, E. (1953). The achievement motive. New York: Appleton-Century-Crofts.
19. Mischel, W. (1968). Personality and assessment. New York: Wiley.
20. Murray, H. A. (1938). Explorations in personality. New York: Oxford University Press.
21. Rosenstein, A. J. (1952). The specificity of the Achievement motive and the motivating effects of picture cues. Unpublished senior honors dissertation, University of Michigan, Ann Arbor.
22. Rosenstein, A. J. (1972). Consumer core segmentation. Unpublished manuscript, a food manufacturer, New York.
23. Schiffman, L. G., & Kanuk, L. L. (1991). Consumer behavior. Englewood Cliffs, NJ: Prentice Hall.
24. Walker, H. J., & Lev, I. (1953). Statistical inference. New York: Holt.
25. Wells, W. D. (1975). Psychographics: A critical review. Journal of Marketing Research, 12, 196-213.