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See: Griffin, A. Drivers of NPD Success: The 1997 PDMA Report Chicago: Product Development & Management Association 1997; Menke, M. "Essentials of R&D Strategic Excellence." Research · Technology Management, 40, 5, Sept.-Oct. 1997, pp. 42-47; Cooper, R.G. Winning at New Products: Accelerating the Process from Idea to Launch, 3rd edition. Cambridge, Mass: Perseus Books, 2001.
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See: Griffin, A. Drivers of NPD Success: The 1997 PDMA Report Chicago: Product Development & Management Association 1997; Menke, M. "Essentials of R&D Strategic Excellence." Research · Technology Management, 40, 5, Sept.-Oct. 1997, pp. 42-47; Cooper, R.G. Winning at New Products: Accelerating the Process from Idea to Launch, 3rd edition. Cambridge, Mass: Perseus Books, 2001.
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This article is based on an American Productivity & Quality Center study, involving the APQC (Houston, Texas), the ISBM (Institute for the Study of Business Markets, Penn State University), and Product Development Institute Inc. (Ancaster, Ontario, Canada). The APQC report is available as: Cooper, R. G., Edgett, S. J. and Kleinschmidt, E. J. An Investigation into Best Practices in Product Innovation: What Distinguishes the Top Performers? Product Development Institute, April 2003, www.prod-dev.com; also from the APQC: www.apqc.org/pubs/NPD2003
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Cooper, R.G.1
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This article is based on an American Productivity & Quality Center study, involving the APQC (Houston, Texas), the ISBM (Institute for the Study of Business Markets, Penn State University), and Product Development Institute Inc. (Ancaster, Ontario, Canada). The APQC report is available as: Cooper, R. G., Edgett, S. J. and Kleinschmidt, E. J. An Investigation into Best Practices in Product Innovation: What Distinguishes the Top Performers? Product Development Institute, April 2003, www.prod-dev.com; also from the APQC: www.apqc.org/pubs/NPD2003
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Cooper, R. G. and Kleinschmidt, E. J. "An investigation into the new product process: Steps, deficiencies and impact." Journal of Product Innovation Management 3, 2, 1986, pp. 71-85; Song X. M. and Parry M. E. "What separates Japanese new product winners from losers." Journal of Product Innovation Management 13, 5, Sept. 1996, pp. 422-439; Thomke S. and Fujimoto T. "The effect of 'front-loading' problem solving on product development performance." Journal of Product Innovation Management 17, 2, March 2000, pp. 128-142.
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Cooper, R. G. and Kleinschmidt, E. J. "An investigation into the new product process: Steps, deficiencies and impact." Journal of Product Innovation Management 3, 2, 1986, pp. 71-85; Song X. M. and Parry M. E. "What separates Japanese new product winners from losers." Journal of Product Innovation Management 13, 5, Sept. 1996, pp. 422-439; Thomke S. and Fujimoto T. "The effect of 'front-loading' problem solving on product development performance." Journal of Product Innovation Management 17, 2, March 2000, pp. 128-142.
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Griffin, A. and Hauser, J. R. "The marketing and R&D interface." Handbook: MS/OR in Marketing, eds.: Lilian, G. L. and Eliashberg, J. Amsterdam: Elsevier Science Publishing, 1992; McQuarrie, E. F. "Customer Visits," in The Market Research Toolbox: A Concise Guide for Beginners. Thousand Oaks: Sage Publications, 1996, pp. 51-65; Miller, C. and Swaddling, D. C. "Focusing NPD research on customer-perceived value," in The PDMA Toolbook for New Product Development, ed.: Belliveau, P., Griffin, A. and Somermeyer, S. New York: John Wiley & Sons, 2002, pp. 87-114.
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ed.: Belliveau, P., Griffin, A. and Somermeyer, S. New York: John Wiley & Sons
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Griffin, A. and Hauser, J. R. "The marketing and R&D interface." Handbook: MS/OR in Marketing, eds.: Lilian, G. L. and Eliashberg, J. Amsterdam: Elsevier Science Publishing, 1992; McQuarrie, E. F. "Customer Visits," in The Market Research Toolbox: A Concise Guide for Beginners. Thousand Oaks: Sage Publications, 1996, pp. 51-65; Miller, C. and Swaddling, D. C. "Focusing NPD research on customer-perceived value," in The PDMA Toolbook for New Product Development, ed.: Belliveau, P., Griffin, A. and Somermeyer, S. New York: John Wiley & Sons, 2002, pp. 87-114.
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See Cooper, R. G. Winning at New Products: Accelerating the Process from Idea to Launch, 3rd edition. Cambridge, Mass: Perseus Books, 2001; Di Benedetto C. A., "Identifying the key success factors in new product launch." Journal of Product Innovation Management 16, 6, Nov. 1999, pp. 530-544; Mishra S., Kim D. and Lee D. H. "Factors affecting new product success: cross country comparisons." Journal of Product Innovation Management 13, 6, Nov. 1996, pp. 530-550; Montoya-Weiss, M. M. and Calantone, R. J. "Determinants of new product performance: a review and meta analysis." Journal of Product Innovation Management 11, 5, Nov. 1994, pp. 397-417; Song X. M. and Parry M. E. "What separates Japanese new product winners from losers." Journal of Product Innovation Management 13, 5, Sept. 1996, pp. 422-439.
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Winning at New Products: Accelerating the Process from Idea to Launch, 3rd Edition
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See Cooper, R. G. Winning at New Products: Accelerating the Process from Idea to Launch, 3rd edition. Cambridge, Mass: Perseus Books, 2001; Di Benedetto C. A., "Identifying the key success factors in new product launch." Journal of Product Innovation Management 16, 6, Nov. 1999, pp. 530-544; Mishra S., Kim D. and Lee D. H. "Factors affecting new product success: cross country comparisons." Journal of Product Innovation Management 13, 6, Nov. 1996, pp. 530-550; Montoya-Weiss, M. M. and Calantone, R. J. "Determinants of new product performance: a review and meta analysis." Journal of Product Innovation Management 11, 5, Nov. 1994, pp. 397-417; Song X. M. and Parry M. E. "What separates Japanese new product winners from losers." Journal of Product Innovation Management 13, 5, Sept. 1996, pp. 422-439.
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See Cooper, R. G. Winning at New Products: Accelerating the Process from Idea to Launch, 3rd edition. Cambridge, Mass: Perseus Books, 2001; Di Benedetto C. A., "Identifying the key success factors in new product launch." Journal of Product Innovation Management 16, 6, Nov. 1999, pp. 530-544; Mishra S., Kim D. and Lee D. H. "Factors affecting new product success: cross country comparisons." Journal of Product Innovation Management 13, 6, Nov. 1996, pp. 530-550; Montoya-Weiss, M. M. and Calantone, R. J. "Determinants of new product performance: a review and meta analysis." Journal of Product Innovation Management 11, 5, Nov. 1994, pp. 397-417; Song X. M. and Parry M. E. "What separates Japanese new product winners from losers." Journal of Product Innovation Management 13, 5, Sept. 1996, pp. 422-439.
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(1996)
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, vol.13
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, pp. 530-550
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Kim, D.2
Lee, D.H.3
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Determinants of new product performance: A review and meta analysis
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Nov.
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See Cooper, R. G. Winning at New Products: Accelerating the Process from Idea to Launch, 3rd edition. Cambridge, Mass: Perseus Books, 2001; Di Benedetto C. A., "Identifying the key success factors in new product launch." Journal of Product Innovation Management 16, 6, Nov. 1999, pp. 530-544; Mishra S., Kim D. and Lee D. H. "Factors affecting new product success: cross country comparisons." Journal of Product Innovation Management 13, 6, Nov. 1996, pp. 530-550; Montoya-Weiss, M. M. and Calantone, R. J. "Determinants of new product performance: a review and meta analysis." Journal of Product Innovation Management 11, 5, Nov. 1994, pp. 397-417; Song X. M. and Parry M. E. "What separates Japanese new product winners from losers." Journal of Product Innovation Management 13, 5, Sept. 1996, pp. 422-439.
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(1994)
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, vol.11
, Issue.5
, pp. 397-417
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Montoya-Weiss, M.M.1
Calantone, R.J.2
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18
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0030241669
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What separates Japanese new product winners from losers
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Sept.
-
See Cooper, R. G. Winning at New Products: Accelerating the Process from Idea to Launch, 3rd edition. Cambridge, Mass: Perseus Books, 2001; Di Benedetto C. A., "Identifying the key success factors in new product launch." Journal of Product Innovation Management 16, 6, Nov. 1999, pp. 530-544; Mishra S., Kim D. and Lee D. H. "Factors affecting new product success: cross country comparisons." Journal of Product Innovation Management 13, 6, Nov. 1996, pp. 530-550; Montoya-Weiss, M. M. and Calantone, R. J. "Determinants of new product performance: a review and meta analysis." Journal of Product Innovation Management 11, 5, Nov. 1994, pp. 397-417; Song X. M. and Parry M. E. "What separates Japanese new product winners from losers." Journal of Product Innovation Management 13, 5, Sept. 1996, pp. 422-439.
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(1996)
Journal of Product Innovation Management
, vol.13
, Issue.5
, pp. 422-439
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Song, X.M.1
Parry, M.E.2
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43949159614
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Nov.
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See review of success/failure studies: Montoya-Weiss, M. M. and Calantone, R. J. "Determinants of new product performance: a review and meta analysis." Journal of Product Innovation Management 11, 5, Nov. 1994, pp. 397-417; and: Cooper, R. G., "New products: what separates the winners from the losers," in PDMA Handbook for New Product Development, ed.: Rosenau, M. D. New York, NY: John Wiley & Sons Inc, 1996.
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(1994)
Journal of Product Innovation Management
, vol.11
, Issue.5
, pp. 397-417
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Montoya-Weiss, M.M.1
Calantone, R.J.2
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21
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43949159614
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New products: What separates the winners from the losers
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ed.: Rosenau, M. D. New York, NY: John Wiley & Sons Inc
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See review of success/failure studies: Montoya-Weiss, M. M. and Calantone, R. J. "Determinants of new product performance: a review and meta analysis." Journal of Product Innovation Management 11, 5, Nov. 1994, pp. 397-417; and: Cooper, R. G., "New products: what separates the winners from the losers," in PDMA Handbook for New Product Development, ed.: Rosenau, M. D. New York, NY: John Wiley & Sons Inc, 1996.
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(1996)
PDMA Handbook for New Product Development
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(1999)
Journal of Product Innovation Management
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, pp. 115-133
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R. G. Cooper and S. J. Edgett, "Overcoming the Crunch in Resources for New Product Development." Research · Technology Management, 46, 3, May-June 2003, pp. 48-58.
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Cooper, R.G.1
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