-
1
-
-
0002794524
-
Technical wording in advertisements: Implications for market segmentation
-
Anderson, R. E., & Jolson, M. A. (1980). Technical wording in advertisements: Implications for market segmentation. Journal of Marketing, 44, 57-66.
-
(1980)
Journal of Marketing
, vol.44
, pp. 57-66
-
-
Anderson, R.E.1
Jolson, M.A.2
-
2
-
-
0141976839
-
Surface-structure transformations and advertising slogans: The case for moderate syntactic complexity
-
Bradley, S. D., & Meeds, R. (2002). Surface-structure transformations and advertising slogans: The case for moderate syntactic complexity. Psychology & Marketing, 19, 595-619.
-
(2002)
Psychology & Marketing
, vol.19
, pp. 595-619
-
-
Bradley, S.D.1
Meeds, R.2
-
3
-
-
3042677238
-
The effects of sentence-level context, prior word knowledge, and need for cognition on information processing of technical language in print ads
-
Bradley, S. D., & Meeds, R. (2004). The effects of sentence-level context, prior word knowledge, and need for cognition on information processing of technical language in print ads. Journal of Consumer Psychology, 14, 291-302.
-
(2004)
Journal of Consumer Psychology
, vol.14
, pp. 291-302
-
-
Bradley, S.D.1
Meeds, R.2
-
4
-
-
0002821032
-
Effects of text structure on use of cognitive capacity during reading
-
Britton, B. K., Glynn, S. M., Meyer, B. J., & Penland, M. J. (1982). Effects of text structure on use of cognitive capacity during reading. Journal of Educational Psychology, 74, 51-61.
-
(1982)
Journal of Educational Psychology
, vol.74
, pp. 51-61
-
-
Britton, B.K.1
Glynn, S.M.2
Meyer, B.J.3
Penland, M.J.4
-
5
-
-
0345859596
-
Television exposure, perceived realism, and exemplar accessibility in the social judgment process
-
Buselle, R. W. (2001). Television exposure, perceived realism, and exemplar accessibility in the social judgment process. Media Psychology, 3, 43-67.
-
(2001)
Media Psychology
, vol.3
, pp. 43-67
-
-
Buselle, R.W.1
-
6
-
-
0348032684
-
The time needed to answer: Measurement of memory response latency
-
A. Lang (Ed.). Hillsdale, NJ: Lawrence Erlbaum Associates, Inc
-
Cameron, G. T., & Frieske, D. A. (1994). The time needed to answer: Measurement of memory response latency. In A. Lang (Ed.), Measuring psychological responses to media (pp. 149-164). Hillsdale, NJ: Lawrence Erlbaum Associates, Inc.
-
(1994)
Measuring Psychological Responses to Media
, pp. 149-164
-
-
Cameron, G.T.1
Frieske, D.A.2
-
7
-
-
0141969576
-
When copy complexity can help ad readership
-
Chamblee, R., Glimore, R., Thomas, G., & Soldow, G. (1993). When copy complexity can help ad readership. Journal of Advertising, 33(3), 23-28.
-
(1993)
Journal of Advertising
, vol.33
, Issue.3
, pp. 23-28
-
-
Chamblee, R.1
Glimore, R.2
Thomas, G.3
Soldow, G.4
-
8
-
-
0004291783
-
-
The Hague, The Netherlands: Mouton
-
Chomsky, N. (1957). Syntactic structures. The Hague, The Netherlands: Mouton.
-
(1957)
Syntactic Structures
-
-
Chomsky, N.1
-
10
-
-
0014144192
-
The total-time hypothesis in verbal learning
-
Cooper, E. H., & Pantle, A. J. (1967). The total-time hypothesis in verbal learning. Psychological Bulletin, 68, 221-234.
-
(1967)
Psychological Bulletin
, vol.68
, pp. 221-234
-
-
Cooper, E.H.1
Pantle, A.J.2
-
11
-
-
0000268040
-
What does familiarity breed? Complexity as a moderator of repetition effects in advertisement evaluation
-
Cox, D. S., & Cox, A. D. (1988). What does familiarity breed? Complexity as a moderator of repetition effects in advertisement evaluation. Journal of Consumer Research, 15, 111-116.
-
(1988)
Journal of Consumer Research
, vol.15
, pp. 111-116
-
-
Cox, D.S.1
Cox, A.D.2
-
12
-
-
0032863216
-
Decision making under time pressure: An independent test of sequential sampling models
-
Dror, I. E., Busemeyer, J. R., & Basola, B. (1999). Decision making under time pressure: An independent test of sequential sampling models. Memory & Cognition, 27, 713-725.
-
(1999)
Memory & Cognition
, vol.27
, pp. 713-725
-
-
Dror, I.E.1
Busemeyer, J.R.2
Basola, B.3
-
17
-
-
0000684106
-
Some syntactic determinants of sentential complexity
-
Fodor, J. A., & Garrett, M. F. (1967). Some syntactic determinants of sentential complexity. Perception and Psychophysics, 2, 289-296.
-
(1967)
Perception and Psychophysics
, vol.2
, pp. 289-296
-
-
Fodor, J.A.1
Garrett, M.F.2
-
18
-
-
85067439247
-
The effects of visual structure and content emphasis on the evaluation and memory for political candidates
-
F. Biocca (Ed.). Hillsdale, NJ: Lawrence Erlbaum Associates, Inc.
-
Geiger, S. F., & Reeves, B. (1991). The effects of visual structure and content emphasis on the evaluation and memory for political candidates. In F. Biocca (Ed.), Television andpolitical advertising (pp. 125-143). Hillsdale, NJ: Lawrence Erlbaum Associates, Inc..
-
(1991)
Television and Political Advertising
, pp. 125-143
-
-
Geiger, S.F.1
Reeves, B.2
-
19
-
-
0001670646
-
How mental systems believe
-
Gilbert, D. T. (1991). How mental systems believe. American Psychologist, 46(2), 107-119.
-
(1991)
American Psychologist
, vol.46
, Issue.2
, pp. 107-119
-
-
Gilbert, D.T.1
-
20
-
-
0000949775
-
Unbelieving the unbelievable: Some problems in the rejection of false information
-
Gilbert, D. T., Krull, D. S., & Malone, P. S. (1990). Unbelieving the unbelievable: Some problems in the rejection of false information. Journal of Personality and Social Psychology, 59, 601-613.
-
(1990)
Journal of Personality and Social Psychology
, vol.59
, pp. 601-613
-
-
Gilbert, D.T.1
Krull, D.S.2
Malone, P.S.3
-
22
-
-
0006493766
-
-
Cambridge, MA: MIT Press
-
Halle, M., Bresnan, J., & Miller, G. A. (Eds.). (1978). Linguistic theory and psychological reality. Cambridge, MA: MIT Press.
-
(1978)
Linguistic Theory and Psychological Reality
-
-
Halle, M.1
Bresnan, J.2
Miller, G.A.3
-
23
-
-
8644220520
-
Introduction
-
R. J. Harris (Ed.). Hillsdale, NJ: Lawrence Erlbaum Associates, Inc.
-
Harris, R. J. (1983). Introduction. In R. J. Harris (Ed.), Information processing research in advertising (pp. 5-9). Hillsdale, NJ: Lawrence Erlbaum Associates, Inc..
-
(1983)
Information Processing Research in Advertising
, pp. 5-9
-
-
Harris, R.J.1
-
26
-
-
84963386008
-
The effects of chronological presentation of information on processing and memory for broadcast news
-
Lang, A. (1989). The effects of chronological presentation of information on processing and memory for broadcast news. Journal of Broadcasting & Electronic Media, 33, 441-452.
-
(1989)
Journal of Broadcasting & Electronic Media
, vol.33
, pp. 441-452
-
-
Lang, A.1
-
27
-
-
0034394108
-
The limited capacity model of mediated message processing
-
Lang, A. (2000). The limited capacity model of mediated message processing. Journal of Communication, 50(1), 46-70.
-
(2000)
Journal of Communication
, vol.50
, Issue.1
, pp. 46-70
-
-
Lang, A.1
-
28
-
-
0041435215
-
The effects of edits on arousal, attention, and memory for television messages: When an edit is an edit can an edit be too much?
-
Lang, A., Zhou, S. H., Schwartz, N., Bolls, P. D., & Potter, R. F. (2000). The effects of edits on arousal, attention, and memory for television messages: When an edit is an edit can an edit be too much? Journal of Broadcasting & Electronic Media, 44, 94-109.
-
(2000)
Journal of Broadcasting & Electronic Media
, vol.44
, pp. 94-109
-
-
Lang, A.1
Zhou, S.H.2
Schwartz, N.3
Bolls, P.D.4
Potter, R.F.5
-
29
-
-
22044458467
-
The effects of syntactic complexity on advertising persuasiveness
-
Lowrey, T. M. (1998). The effects of syntactic complexity on advertising persuasiveness. Journal of Consumer Psychology, 7(2), 187-206.
-
(1998)
Journal of Consumer Psychology
, vol.7
, Issue.2
, pp. 187-206
-
-
Lowrey, T.M.1
-
30
-
-
0019619080
-
Syntactic complexity and elaborative processing
-
McDaniel, M. A. (1981). Syntactic complexity and elaborative processing. Memory & Cognition, 9, 487-495.
-
(1981)
Memory & Cognition
, vol.9
, pp. 487-495
-
-
McDaniel, M.A.1
-
32
-
-
84913708389
-
Some psychological studies of grammar
-
Miller, G. A. (1962). Some psychological studies of grammar. American Psychologist, 17, 748-762.
-
(1962)
American Psychologist
, vol.17
, pp. 748-762
-
-
Miller, G.A.1
-
33
-
-
0002835354
-
Memory in reading and listening to discourse
-
Sachs, J. S. (1974). Memory in reading and listening to discourse. Memory & Cognition, 2, 95-100.
-
(1974)
Memory & Cognition
, vol.2
, pp. 95-100
-
-
Sachs, J.S.1
-
34
-
-
0037767123
-
Psychological processes in perceiving reality
-
Shapiro, M. A., & Chock, T. M. (2003). Psychological processes in perceiving reality. Media Psychology, 5, 163-198.
-
(2003)
Media Psychology
, vol.5
, pp. 163-198
-
-
Shapiro, M.A.1
Chock, T.M.2
-
35
-
-
0036102315
-
The role of typical and atypical events in story memory
-
Shapiro, M. A., & Fox, J. R. (2002). The role of typical and atypical events in story memory. Human Communication Research, 28, 109-135.
-
(2002)
Human Communication Research
, vol.28
, pp. 109-135
-
-
Shapiro, M.A.1
Fox, J.R.2
-
36
-
-
8644265143
-
-
(August). Paper presented at the Association for Education in Journalism and Mass Communication, Miami, FL
-
Shapiro, M. A., Shen, F., & Weisbein, L. (2002, August). The effect of cognitive load on perceived reality. Paper presented at the Association for Education in Journalism and Mass Communication, Miami, FL.
-
(2002)
The Effect of Cognitive Load on Perceived Reality
-
-
Shapiro, M.A.1
Shen, F.2
Weisbein, L.3
-
37
-
-
8644246676
-
-
(May). Paper presented at the International Communication Association, Washington, DC
-
Shapiro, M. A., & Weisbein, L. (2001, May). Only thinking can make it unreal: Limited capacity, presence and perceived reality of television. Paper presented at the International Communication Association, Washington, DC.
-
(2001)
Only Thinking Can Make It Unreal: Limited Capacity, Presence and Perceived Reality of Television
-
-
Shapiro, M.A.1
Weisbein, L.2
-
38
-
-
84976924345
-
Message complexity and attention to television
-
Thorson, E., Reeves, B., & Schleuder, J. (1985). Message complexity and attention to television. Communication Research, 12, 427-454.
-
(1985)
Communication Research
, vol.12
, pp. 427-454
-
-
Thorson, E.1
Reeves, B.2
Schleuder, J.3
|