Segmenting fashion consumers: reconstructing the challenge of consumer complexity

Fashion Marketing Contemporary Issues, Second edition

Volumn , Issue , 2007, Pages 73-88

  Hines, Tony ^a   Quinn, Lee ^a  

^a MANCHESTER METROPOLITAN UNIVERSITY   (United Kingdom)

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[No Author keywords available]

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EID: 85159026559     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4324/9780080468174-4     Document Type: Chapter

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