Identifying new patient prospects: Efficacy of usage segmentation

Marketing Health Services

Volumn 16, Issue 1, 1996, Pages 38-44

  Sarel, Dan ^a   Marmorstein, Howard ^a,b  

^a UNIVERSITY OF MIAMI   (United States)

^b Marketing Science Institute

Author keywords

[No Author keywords available]

Indexed keywords

ARTICLE; CONFIDENTIALITY; DEMOGRAPHY; HEALTH MAINTENANCE ORGANIZATION; HEALTH PROGRAM; MARKETING; MENTAL HEALTH; PATIENT ATTITUDE; PREDICTION;

ADULT; ATTITUDE TO HEALTH; CHOICE BEHAVIOR; COMMUNICATION; DEMOGRAPHY; FEMALE; HUMANS; MALE; MARKETING OF HEALTH SERVICES; MENTAL HEALTH SERVICES; MIDDLE AGED; PATIENT ACCEPTANCE OF HEALTH CARE; PRODUCT LINE MANAGEMENT; SOCIOECONOMIC FACTORS; UNITED STATES;

EID: 0029938737     PISSN: 10941304     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

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