Late Mover Advantage: How Innovative Late Entrants Outsell Pioneers

Journal of Marketing Research

Volumn 35, Issue 1, 1998, Pages 54-70

  Shankar, Venkatesh ^a   Carpenter, Gregory S ^b   Krishnamurthi, Lakshman ^b  

^a UNIVERSITY OF MARYLAND   (United States)

^b NORTHWESTERN UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 85108019967     PISSN: 00222437     EISSN: 15477193     Source Type: Journal    
DOI: 10.1177/002224379803500107     Document Type: Article

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