The Advantages of Entry in the Growth Stage of the Product Life Cycle: An Empirical Analysis

Journal of Marketing Research

Volumn 36, Issue 2, 1999, Pages 269-276

  Shankar, Venkatesh ^a   Carpenter, Gregory S ^b   Krishnamurthi, Lakshman ^c  

^a UNIVERSITY OF MARYLAND   (United States)

^b Northwestern University ^*

^c NORTHWESTERN UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 85107947677     PISSN: 00222437     EISSN: 15477193     Source Type: Journal    
DOI: 10.1177/002224379903600210     Document Type: Article

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