Transaction Cost Analysis: Past, Present, and Future Applications

Journal of Marketing

Volumn 61, Issue 4, 1997, Pages 30-54

  Rindfleisch, Aric ^a   Heide, Jan B ^b  

^a UNIVERSITY OF ARIZONA   (United States)

^b UNIVERSITY OF WISCONSIN MADISON   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 85107912802     PISSN: 00222429     EISSN: 15477185     Source Type: Journal    
DOI: 10.1177/002224299706100403     Document Type: Article

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