Outcome-Based and Behavior-Based Coordination Efforts in Channel Relationships

Journal of Marketing Research

Volumn 33, Issue 2, 1996, Pages 200-210

  Celly, Kirti Sawhney ^a   Frazier, Gary L ^b  

^a UNIVERSITY OF CALIFORNIA   (United States)

^b UNIVERSITY OF SOUTHERN CALIFORNIA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 85108011795     PISSN: 00222437     EISSN: 15477193     Source Type: Journal    
DOI: 10.1177/002224379603300207     Document Type: Article

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