Controlling Supplier Opportunism in Industrial Relationships

Journal of Marketing Research

Volumn 33, Issue 4, 1996, Pages 431-441

  Stump, Rodney L ^a   Heide, Jan B ^b  

^a MORGAN STATE UNIVERSITY   (United States)

^b UNIVERSITY OF WISCONSIN MADISON   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 85107966455     PISSN: 00222437     EISSN: 15477193     Source Type: Journal    
DOI: 10.1177/002224379603300405     Document Type: Article

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