Marketing reform: The case of excessive buying

Does Marketing Need Reform?: Fresh Perspectives on the Future

Volumn , Issue , 2015, Pages 45-53

  Malhotra, Naresh K ^a   Wu, Lan ^a   Allvine, Fred C ^a  

^a GEORGIA INSTITUTE OF TECHNOLOGY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 85087825274     PISSN: None     EISSN: None     Source Type: Book    
DOI: None     Document Type: Chapter

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