Consumers and their negative selves, and the implications for fashion marketing

Fashion Marketing Contemporary Issues, Second edition

Volumn , Issue , 2007, Pages 217-229

  Banister, Emma N ^a   Hogg, Margaret K ^a  

^a LANCASTER UNIVERSITY MANAGEMENT SCHOOL   (United Kingdom)

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[No Author keywords available]

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EID: 85085074557     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4324/9780080468174-11     Document Type: Chapter

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