Effective retail promotion management: Use of point of sales information resources

Vikalpa

Volumn 25, Issue 4, 2000, Pages 51-60

  Banerjee, Arindam ^a   Banerjee, Bibek ^a  

^a INDIAN INSTITUTE OF MANAGEMENT   (India)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 85025450324     PISSN: 02560909     EISSN: 23953799     Source Type: Journal    
DOI: 10.1177/0256090920000406     Document Type: Article

References (6)

1. Banerjee, Bibek; Raghuram, G and Koshy, Abraham (1999). “FoodWorld (C): The Road Ahead,” Working Paper, Ahmedabad: Indian Institute of Management.
2. Bucklin, Randolph and Gupta, Sunil (1999). “Commercial Use of UPC Scanner Data: Industry and Academic Perspectives,” Marketing Science, Vol 18, No 3, pp 247-273.
3. Chen, Yuxin; Hess, James D; Wilcox, Ronald T and Zhang, John Z (1999). “Accounting Profits vs Marketing Profits: A Relevant Metric for Category Management,” Marketing Science, Vol 18, No 3, pp 208-229.
4. Raghuram, G; Banerjee, Bibek; Jain, A K; Koshy, Abraham and Bhatt, Gunjan (1999). Retailscope ‘99, Retail Sales Data: The Hidden Treasure, Draft Report, Ahmedabad: Indian Institute of Management.
5. Guadagni, Peter M and Little, John D C (1983). “A Logit Model of Brand Choice Calibrated on Scanner Data,” Marketing Science, Vol 2 (Summer), pp 203-238.
6. Wittinik, Dick R; Addona, Michael; Hawkes, William and Porter, John (1988). SCAN*PRO: The Estimation, Validation and Use of Promotional Effects Based on Scanner Data, Working Paper, AC Nielsen, Schaumburg, IL.