Green marketing of apparel: Consumers’ price sensitivity to environmental marketing claims

Journal of Global Fashion Marketing

Volumn 4, Issue 1, 2013, Pages 33-43

  Stall Meadows, Celia ^a   Davey, Anne ^b  

^a Community Care College ^*  (United States)

^b NORTHEASTERN STATE UNIVERSITY   (United States)

Author keywords

Consumer behavior; Eco friendly clothing; Environmental marketing; Green marketing; Price sensitivity

Indexed keywords

EID: 85016962191     PISSN: 20932685     EISSN: 23254483     Source Type: Journal    
DOI: 10.1080/20932685.2012.753293     Document Type: Article

References (33)

1. Ajzen, I. (2004). Theory of planned behavior. In N. Anderson (Ed.), Encyclopedia of health and behavior (pp. 709–712). Thousand Oaks, CA: SAGE Publications, Inc.
2. Ajzen, I., & Fishbein, M. (1980). Understanding attitudes and predicting social behavior. Englewood Cliffs, NJ: Prentice-Hall.
3. American Marketing Association (2012). Resource library: Dictionary. Retrieved from http://www. marketingpower.com
4. Bagozzi, R., Wong, N., Shuzo, A., & Bergami, M. (2000). Cultural and situational contingencies and the theory of reasoned action: Application to fast food restaurant consumption. Journal of Consumer Psychology, 9, 97–106.
5. Barber, N. (2012). Consumers’ intention to purchase environmentally friendly wines: A segmentation approach. International Journal of Hospitality and Tourism Administration, 13, 26–47.
6. Beard, N. (2008). The branding of ethical fashion and the consumer: A luxury niche or mass-market reality? Fashion Theory, 12, 447–468.
7. Belleau, B., Summers, T., Xu, Y., & Pinel, R. (2007). Theory of reasoned action: Purchase intention of young consumers. Clothing and Textiles Research Journal, 25, 244–257.
8. Bhaduri, G., & Ha-Brookshire, J. E. (2011). Do transparent business practices pay? Exploration of transparency and consumer purchase intention. Clothing & Textiles Research Journal, 29, 135–149.
9. Carlson, L., Grove, S., & Kangun, N. (1993). A content analysis of environmental advertising claims: A matrix method approach. Journal of Advertising, 22, 27–40.
10. Coddington, W. (1990). It’s no fad: Environmentalism is now a fact of corporate life. Marketing News. October 15, 7.
11. D’Souza, C., Taghian, M., & Lamb, P. (2006). An empirical study on the influence of environmental labels on consumers. Corporate Communications, 11, 162–173.
12. Fishbein, M., & Ajzen, I. (1975). Belief, attitude, intention, and behavior: An introduction to theory and research. Reading, MA: Addison-Wesley.
13. Griskevicius, V., Tybur, J., & Van den Bergh, B. (2010). Going green to be seen: Status, reputation, and conspicuous consumption. Journal of Personality and Social Psychology, 98(March), 392–404.
14. Ha-Brookshire, J., & Hodges, N. (2009). Socially responsible consumer behavior? Exploring used clothing donation behavior. Clothing and Textiles Research Journal, 27, 179–196.
15. Hale, J., Householder, B., & Greene, K. (2003). The theory of reasoned action. In J. Dillard & M. Pfau (Eds.), The persuasion handbook: Developments in theory and practice (pp. 259–286). Thousand Oaks, CA: Sage.
16. Jang, J., Ko, E., Chun, E., & Lee, E. (2012). A study of a social content message for sustainable development in the fast fashion industry. Journal of Global Fashion Marketing, 3(2), 61–70.
17. Johri, L., & Sahasakmontri, K. (1998). Green marketing of cosmetics and toiletries in Thailand. Journal of Consumer Marketing, 15, 265–281.
18. Kim, H. S., & Damhorst, M. L. (1999). Environmental attitude and commitment in relation to ad message credibility. Journal of Fashion Marketing & Management, 3, 1–30.
19. Kim, H., Lee, E., & Hur, W. (2012). The normative social influence on eco-friendly consumer behavior: The moderating effect of environmental marketing claims. Clothing and Textiles Research Journal, 301, 4–18.
20. Laroche, M., Bergeron, J., & Barbaro-Forleo, G. (2001). Targeting consumers who are willing to pay more for environmentally friendly products. Journal of Consumer Marketing, 18, 503–520.
21. Lee, S. (2011). Consumers’ value, environmental consciousness, and willingness to pay more toward green-apparel products. Journal of Global Fashion Marketing, 2(3), 161–169.
22. Martin, C., & Bush, A. (2000). Do role models influence teenagers’ purchase intentions and behaviors? Journal of Consumer Marketing, 17, 441–454.
23. Neff, J. (2012). As more marketers go green, fewer consumers willing to pay for it. Advertising Age, 83(34).
24. Orange, E. (2010). From eco-friendly to eco-intelligent. The Futurist, 44(5), 28–32.
25. Ottman, J. (1995). Edison winners show smart environmental marketing. Marketing News, 29, 16–19.
26. Paulos, B. (1998). Green power in perspective: Lessons from green marketing of consumer goods. The Electricity Journal, 11, 46–55.
27. Polonsky, M., Carlson, L., Grove, S., & Kangun, N. (1997). International environmental marketing claims: Real changes or simple posturing? International Marketing Review, 14, 218–232.
28. Saphores, J., Nixon, H., Ogunseiten, O., & Shapiro, A. (2007). California households’ willingness to pay for ‘green’ electronics. Journal of Environmental Planning and Management, 50, 113–133.
29. Shim, S., Morris, N., & Morgan, G. (1989). Attitudes toward imported and domestic apparel among college students: The Fishbein model and external variables. Clothing and Textiles Research Journal, 7, 8–18.
30. Suchard, H., & Polonsky, M. (1991). A theory of environmental buyer behaviour and its validity: The environmental action-behaviour model. In M. Gilly (Ed.), Proceedings of the American Marketing Association Summer Educators’ Conference, 2, (pp. 187–201). Chicago, IL.
31. Sung, H., & Lee, J. (2011). Environmental management portfolio of Korean fashion brands. Journal of Global Fashion Marketing, 2, 44–54.
32. Van Vugt, M., Roberts, G., & Hardy, C. (2007). Competitive altruism: Development of reputation-based cooperation in groups. In R. Dunbar & L. Barrett (Eds.), Handbook of evolutionary psychology (pp. 531–549). Oxford: Oxford University Press.
33. Zaichkowsky, J. (1985). Measuring the involvement construct. Journal of Consumer Research, 12, 341–352.