A systemic functional framework for the analysis of corporate television advertisements

The World Told and the World Shown: Multisemiotic Issues

Volumn , Issue , 2009, Pages 157-182

  Tan, Sabine ^a  

^a NATIONAL UNIVERSITY OF SINGAPORE   (Singapore)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 85016473236     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.1057/9780230245341     Document Type: Chapter

References (28)

1. Arens, W. F. (2002) Contemporary Advertising (New York: McGraw-Hill/Irwin).
2. Atkinson, J. M. and J. Heritage (1984) Structures of Social Action: Studies in Conversation Analysis (Cambridge: Cambridge University Press).
3. Baldry, A. P. (2004) 'Phase and transition, type and instance: Patterns in media texts as seen through a multimodal concordancer', in K. L. O'Halloran (ed.) Multimodal Discourse Analysis: Systemic Functional Perspectives (London and New York: Continuum), pp. 83-108.
4. Bolinger, D. (1985) Intonation and Its Parts (London: Edward Arnold).
5. Bordwell, D. and K. Thompson (2004) Film Art: An Introduction (Boston: McGraw-Hill).
6. Budd, M., S. Craig and C. Steinman (1999) Consuming Environments: Television and Commercial Culture (New Brunswick, NJ: Rutgers University Press).
7. Ellsworth, E. (1997) Teaching Positions: Difference, Pedagogy, and the Power of Address (New York: Teachers College Press).
8. Goodman, S. and D. Graddol (1996) Redesigning English: New Texts, New Identities (London: Routledge).
9. Gregory, M. (1995) 'Generic expectancies and discoursal surprises: John Donne's The Good Morrow', in P. H. Fries and M. Gregory (eds) Discourse in Society: Systemic Functional Perspectives, Meaning and Choice in Language: Studies for Michael Halliday (Norwood, NJ: Ablex): pp. 67-84.
10. Gregory, M. (2002) 'Phasal analysis within communication linguistics: Two contrastive discourses', in P. H. Fries, M. Cummings, D. Lockwood and W. Spruiell (eds) Relations and Functions within and around Language (New York: Continuum), pp. 316-45.
11. Halliday, M. A. K. (1994) An Introduction to Functional Grammar, 2nd edn (London: Edward Arnold).
12. Halliday, M. A. K. and R. Hasan (1976) Cohesion in English (London: Longman).
13. Halliday, M. A. K. and R. Hasan (1985) Language, Context and Text: Aspects of Language in a Social-Semiotic Perspective (Oxford: Oxford University Press).
14. Iedema, R. (2001) 'Analysing film and television: A social semiotic account of hospital: an unhealthy business', in T. van Leeuwen and C. Jewitt (eds) Handbook of Visual Analysis (London; Thousand Oaks; New Delhi: Sage Publications), pp. 183-204.
15. Kress, G. and T. van Leeuwen (1996) Reading Images: The Grammar of Visual Design (London: Routledge).
16. Kress, G. and T. van Leeuwen (2001) Multimodal Discourse: The Modes and Media of Contemporary Communication (London: Arnold).
17. Labov, W. (1972) Language in the Inner City (Philadelphia: University of Pennsylvania Press).
18. O'Halloran, K. L. (2004) 'Visual semiosis in film', in K. L. O'Halloran (ed.) Multimodal Discourse Analysis, Systemic Functional Perspectives (London and New York: Continuum), pp. 109-30.
19. O'Toole, M. (1994) The Language of Displayed Art (London: Leicester University Press).
20. Royce, T. D. (1998) 'Synergy on the page: Exploring the intersemiotic complementarity in page-based multimodal text'. JASFL Occasional Papers, 1(1): pp. 25-48.
21. Royce, T. D. (2002) 'Multimodality in the TESOL classroom: Exploring visual-verbal synergy'. TESOL Quarterly, 36(2): pp. 191-205.
22. Schafer, R. M. (1977) The Tuning of the World (Toronto: McClelland and Stewart).
23. Tan, S. (2005) A Systemic Functional Approach to the Analysis of Corporate Television Advertisements, Unpublished Master's thesis (Singapore: National University of Singapore).
24. Thibault, P. J. (2000) 'The multimodal transcription of a television advertisement: Theory and practice', in A. Baldry (ed.) Multimodality and Multimediality in the Distance Learning Age: Papers in English Linguistics (Campobasso: Palladino), pp. 311-85.
25. Toolan, M. J. (1988) Narrative: A Critical Linguistic Introduction (London; New York: Routledge).
26. van Leeuwen, T. (1996) 'Moving English: The visual language of film', in S. Goodman and D. Graddol (eds) Redesigning English: New Texts, New Identities (London: Routledge), pp. 81-105.
27. van Leeuwen, T. (1999) Speech, Music, Sound (Houndsmills, Basingstoke, Hampshire and London: Macmillan Press Ltd).
28. van Leeuwen, T. (2001) 'Semiotics and iconography', in T. van Leeuwen and C. Jewitt (eds) Handbook of Visual Analysis (London; Thousand Oaks; New Delhi: Sage), pp. 92-118.