Determining strategic shifts between codification and personalization in operational environments

Journal of Strategy and Management

Volumn 9, Issue 1, 2016, Pages 2-14

  Venkitachalam, Krishna ^a   Willmott, Hugh ^b  

^a STOCKHOLM UNIVERSITY   (Sweden)

^b CITY UNIVERSITY   (United Kingdom)

Author keywords

Codification; Continuous; Emergent; KM strategy; Personalization

Indexed keywords

EID: 85015268294     PISSN: 1755425X     EISSN: 17554268     Source Type: Journal    
DOI: 10.1108/JSMA-09-2014-0082     Document Type: Article

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