Idea generation, creativity, and prototypicality

Marketing Science

Volumn 36, Issue 1, 2017, Pages 1-20

  Toubia, Olivier ^a   Netzer, Oded ^a  

^a The Sanford C Bernstein Co Center for Leadership and Ethics   (United States)

Author keywords

Creativity; Data mining; Idea generation; Innovation; Text mining

Indexed keywords

EID: 85010894617     PISSN: 07322399     EISSN: 1526548X     Source Type: Journal    
DOI: 10.1287/mksc.2016.0994     Document Type: Article

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