Hybrid Value Creation in the Sports Industry:: The Case of a Mobile Sports Companion as IT-Supported Product-Service-Bundle

International Journal of Information Systems in the Service Sector

Volumn 2, Issue 1, 2010, Pages 11-25

  Leimeister, Jan Marco ^a   Knebel, Uta ^b   Krcmar, Helmut ^b  

^a UNIVERSITY OF KASSEL   (Germany)

^b TECHNICAL UNIVERSITY OF MUNICH   (Germany)

Author keywords

Fitness; Health; Iterative Development; Product Service Bundle; Service; Sport; Training

Indexed keywords

EID: 85001849173     PISSN: 19355688     EISSN: 19355696     Source Type: Journal    
DOI: 10.4018/jisss.2010093002     Document Type: Article

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