Identifying the role of cognitive, affective, and behavioral components in understanding residents' attitudes toward place marketing

Journal of Travel Research

Volumn 49, Issue 4, 2010, Pages 423-435

  Kwon, Jeamok ^a   Vogt, Christine A ^a  

^a MICHIGAN STATE UNIVERSITY   (United States)

Author keywords

attitude theory; place marketing; reasoned action theory; residents' attitudes; social exchange theory

Indexed keywords

ATTITUDINAL SURVEY; COGNITION; CONCEPTUAL FRAMEWORK; ECONOMIC GROWTH; MARKETING; TOURISM DEVELOPMENT; TOURISM ECONOMICS; TOURISM MARKET; TOURIST DESTINATION;

EID: 85000257636     PISSN: 00472875     EISSN: 15526763     Source Type: Journal    
DOI: 10.1177/0047287509346857     Document Type: Article

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