The behavioral economics of consumer brand choice: Patterns of reinforcement and utility maximization

The Behavioral Economics of Brand Choice

Volumn , Issue , 2007, Pages 125-164

  Foxall, Gordon R ^a   Oliveira Castro, Jorge M ^b   Schrezenmaier, Teresa C ^c  

^a CARDIFF UNIVERSITY   (United Kingdom)

^b UNIVERSITY OF BRASILIA   (Brazil)

^c NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84996436013     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.1057/9780230596733     Document Type: Chapter

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