Social media campaigns that make a difference: What can public health learn from the corporate sector and other social change marketers?

Public Health Research and Practice

Volumn 25, Issue 2, 2015, Pages

  Freeman, Becky ^a   Potente, Sofia ^b   Rock, Vanessa ^b   McIver, Jacqueline ^b  

^a UNIVERSITY OF SYDNEY   (Australia)

^b CANCER RESEARCH DIVISION   (Australia)

Author keywords

[No Author keywords available]

Indexed keywords

HEALTH PROMOTION; HEALTH SERVICES RESEARCH; HUMAN; MARKETING; PRIVATE SECTOR; PROCEDURES; PUBLIC HEALTH SERVICE; SOCIAL CHANGE; SOCIAL MEDIA;

HEALTH PROMOTION; HUMANS; MARKETING; ORGANIZATIONAL CASE STUDIES; PRIVATE SECTOR; PUBLIC HEALTH PRACTICE; SOCIAL CHANGE; SOCIAL MEDIA;

EID: 84993661631     PISSN: None     EISSN: 22042091     Source Type: Journal    
DOI: 10.17061/phrp2521517     Document Type: Article

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