How rural children in China consume media & advertising

Young Consumers

Volumn 7, Issue 3, 2006, Pages 39-50

  Chan, Kara ^a   Mcneal, James ^b  

^a HONG KONG BAPTIST UNIVERSITY   (Hong Kong)

^b McNeal & Kids ^*  (United Kingdom)

Author keywords

Advertising; China; Mass media; Rural; Survey

Indexed keywords

EID: 84993102368     PISSN: 17473616     EISSN: 17587212     Source Type: Journal    
DOI: 10.1108/17473610610705363     Document Type: Article

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