A Note on the Regional Triad Model and The Soft Drink Industry

Multinational Business Review

Volumn 18, Issue 1, 2010, Pages 89-94

  Gardner, John C ^a   Mcgowan, Carl B ^b  

^a UNIVERSITY OF NEW ORLEANS   (United States)

^b NORFOLK STATE UNIVERSITY   (United States)

Author keywords

Global; Multinational enterprises (MNE); Regional triad theory; Soft drink industry

Indexed keywords

EID: 84993099153     PISSN: 1525383X     EISSN: 20541686     Source Type: Journal    
DOI: 10.1108/1525383X201000005     Document Type: Review

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