Intra-organisational marketing culture and market orientation: a case study of the implementation of the marketing concept in a public library

Library Management

Volumn 25, Issue , 2004, Pages 391-398

  Harrison, P J ^a   Shaw, R N ^a  

^a DEAKIN UNIVERSITY   (Australia)

Author keywords

Australia; Focus groups; Marketing strategy; Public libraries

Indexed keywords

EID: 84993093574     PISSN: 01435124     EISSN: None     Source Type: Journal    
DOI: 10.1108/01435120410562899     Document Type: Article

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