Employees, customers and internal marketing strategies in LIS

Library Management

Volumn 23, Issue , 2002, Pages 384-393

  BroadyPreston, Judith ^a   Steel, Lucy ^a,b  

^a ABERYSTWYTH UNIVERSITY   (United Kingdom)

^b PA CONSULTING GROUP   (United Kingdom)

Author keywords

Employees; Internal marketing; Library users; Public libraries

Indexed keywords

EID: 84986018770     PISSN: 01435124     EISSN: None     Source Type: Journal    
DOI: 10.1108/01435120210439861     Document Type: Article

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