“Mom! I've seen that on a commercial!” US preschoolers' recognition of brand logos

Young Consumers

Volumn 12, Issue 2, 2011, Pages 145-158

  Kinsky, Emily S ^a   Bichard, Shannon ^b  

^a PEPPERDINE UNIVERSITY   (United States)

^b TEXAS TECH UNIVERSITY   (United States)

Author keywords

Advertising; Brands; Children (age groups); Logos; Mass media

Indexed keywords

EID: 84993093088     PISSN: 17473616     EISSN: 17587212     Source Type: Journal    
DOI: 10.1108/17473611111141605     Document Type: Article

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