Diversity in large firm international franchise strategy

Journal of Consumer Marketing

Volumn 16, Issue 1, 1999, Pages 86-95

  Connell, John ^a  

^a GLASGOW CALEDONIAN UNIVERSITY   (United Kingdom)

Author keywords

Brands; Franchising; Hotels; International marketing; Multinationals; Product management

Indexed keywords

EID: 0013134566     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363769910250796     Document Type: Article

References (23)

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