메뉴 건너뛰기




Volumn 4, Issue 2, 2001, Pages 88-94

A benchmark study of strategic commitment to innovation

Author keywords

Innovation; Investment; Personnel; Strategic planning

Indexed keywords


EID: 84993025135     PISSN: 14601060     EISSN: None     Source Type: Journal    
DOI: 10.1108/14601060110390594     Document Type: Article
Times cited : (46)

References (17)
  • 1
    • 0032599502 scopus 로고    scopus 로고
    • The role of innovation process in crafting the vision of the future
    • Ahmed, A.M. and Abdalla, H.S. (1999), “The role of innovation process in crafting the vision of the future”, Computers & Industrial Engineering, Vol. 37 No. 1, pp. 421-4.
    • (1999) Computers & Industrial Engineering , vol.37 , pp. 421-4.
    • Ahmed, A.M.1    Abdalla, H.S.2
  • 2
    • 80053086143 scopus 로고
    • Marketing – a function and a philosophy
    • Brown, R.J. (1987), “Marketing – a function and a philosophy”, The Quarterly Review of Marketing, Vol. 12 No. 3, pp. 25-30.
    • (1987) The Quarterly Review of Marketing , vol.12 , pp. 25-30.
    • Brown, R.J.1
  • 5
    • 84993051408 scopus 로고
    • Marketing’s executive chiefs
    • October
    • Chenevix-Trench, T. (1985), “Marketing’s executive chiefs”, Management Today, October, pp. 82-6.
    • (1985) Management Today , pp. 82-6.
    • Chenevix-Trench, T.1
  • 6
    • 84986180767 scopus 로고    scopus 로고
    • The creativity advantage – is your organisation leader of the pack
    • Cook, P. (1998), “The creativity advantage – is your organisation leader of the pack”, Industrial and Commercial Training, Vol. 30 No. 5, pp. 179-84.
    • (1998) Industrial and Commercial Training , vol.30 , pp. 179-84.
    • Cook, P.1
  • 7
    • 84992933541 scopus 로고    scopus 로고
    • Bringing innovation to life
    • Davis, S.M. and Moe, K. (1997), “Bringing innovation to life”, Journal of Consumer Marketing, Vol. 14 No. 5, pp. 338-61.
    • (1997) Journal of Consumer Marketing , vol.14 , pp. 338-61.
    • Davis, S.M.1    Moe, K.2
  • 9
    • 32444439271 scopus 로고
    • Another chance for the marketing concept
    • Hayes, M.H. (1988), “Another chance for the marketing concept”, Business, January/February/March, pp.10-19.
    • (1988) Business, January/February/March , pp. 10-19.
    • Hayes, M.H.1
  • 10
    • 0004902207 scopus 로고    scopus 로고
    • Innovate or evaporate: creative techniques for strategists
    • Higgins, J. M. (1996), “Innovate or evaporate: creative techniques for strategists”, Long Range Planning, Vol. 29 No. 3, pp. 370-80.
    • (1996) Long Range Planning , vol.29 , pp. 370-80.
    • Higgins, J.M.1
  • 11
  • 15
    • 84992977439 scopus 로고    scopus 로고
    • British struggle with innovation
    • Patel, K. (1999), “British struggle with innovation”, The Times Higher, p. 31.
    • (1999) The Times Higher , pp. 31
    • Patel, K.1
  • 16
    • 0011558289 scopus 로고
    • Cost and profit myopia
    • Piercy, N. (1982), “Cost and profit myopia”, Quarterly Review of Marketing, Vol. 7 No. 4, pp. 1-12.
    • (1982) Quarterly Review of Marketing , vol.7 , pp. 1-12.
    • Piercy, N.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.