Bringing innovation to life

Journal of Consumer Marketing

Volumn 14, Issue 5, 1997, Pages 338-361

  Davis, Scott M ^a  

^a Chicago   (United States)

Author keywords

Business analysis; Innovation; New product development; R D

Indexed keywords

EID: 84992933541     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363769710179383     Document Type: Article

References (0)