Strategic groups analysis (SGA) as a tool for strategic marketing

European Journal of Marketing

Volumn 33, Issue 5-6, 1999, Pages 548-569

  Flavián, Carlos ^a   Polo, Yolanda ^a  

^a UNIVERSITY OF ZARAGOZA   (Spain)

Author keywords

Groups; Marketing planning; Marketing research; Retailing; Spain; Strategic marketing

Indexed keywords

EID: 20144380231     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090569910262116     Document Type: Article

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