Reflecting practice: The case of marketing and new product development

EuroMed Journal of Business

Volumn 1, Issue 1, 2006, Pages 5-19

  Littler, Dale ^a  

^a UNIVERSITY OF MANCHESTER   (United Kingdom)

Author keywords

New product development; Research in marketing; Theories in use; Uncertainty

Indexed keywords

EID: 84992996398     PISSN: 14502194     EISSN: 1758888X     Source Type: Journal    
DOI: 10.1108/14502190610750063     Document Type: Review

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