Complaints of Asian shoppers toward Global Retailer: A content analysis of e-complaining to Carrefour Korea

Asia Pacific Journal of Marketing and Logistics

Volumn 17, Issue 3, 2005, Pages 25-39

  Park, Cheol ^a  

^a Dept of MIS University   (South Korea)

Author keywords

Asia; Carrefour; Consumer complaint; Content analysis; Discount store management; Globalisation; Internet; Korea; Localisation; Retailing

Indexed keywords

EID: 84992990051     PISSN: 13555855     EISSN: 17584248     Source Type: Journal    
DOI: 10.1108/13555850510672368     Document Type: Article

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