Comparing the relative impact of services and non-services advertising: The case of insurance vs. Automobiles

Journal of Promotion Management

Volumn 5, Issue 2, 2000, Pages 101-118

  Herrington, J Duncan ^a   Henley, James A ^b  

^a RADFORD UNIVERSITY   (United States)

^b UNIVERSITY OF TENNESSEE AT CHATTANOOGA   (United States)

Author keywords

Advertising effectiveness; Automobile industry; Economic impact; Insurance industry; Non services advertising; Services advertising

Indexed keywords

EID: 84992976486     PISSN: 10496491     EISSN: 15407594     Source Type: Journal    
DOI: 10.1300/J057v05n02_08     Document Type: Article

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