Electronic relationships: Interactivity, Internet branding and the public sphere

Journal of Communication Management

Volumn 5, Issue 3, 2001, Pages 217-230

  Motion, Judy ^a  

^a UNIVERSITY OF AUCKLAND   (New Zealand)

Author keywords

Branding; Interactivity; Internet; Public relations; Public sphere; Relationships

Indexed keywords

EID: 84992975026     PISSN: 1363254X     EISSN: None     Source Type: Journal    
DOI: 10.1108/13632540110806785     Document Type: Review

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