Children's use of brand symbolism: A consumer culture theory approach

European Journal of Marketing

Volumn 42, Issue 5-6, 2008, Pages 627-640

  Nairn, Agnes ^a   Griffin, Christine ^b   Wicks, Patricia Gaya ^c  

^a EMLYON BUSINESS SCHOOL   (France)

^b UNIVERSITY OF BATH   (United Kingdom)

^c UNIVERSITY OF EXETER BUSINESS SCHOOL   (United Kingdom)

Author keywords

Brands; Children (age groups); Consumers; Developmental psychology

Indexed keywords

EID: 44249088329     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560810862543     Document Type: Article

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