In pursuit of the 'inside view': Training the research gaze on advertising and market practitioners

Handbook Of Qualitative Research Methods In Marketing

Volumn , Issue , 2006, Pages 534-546

  Thomas Cook, Daniel ^a  

^a UNIVERSITY OF ILLINOIS AT URBANA CHAMPAIGN   (United States)

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EID: 84891018975     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4337/9781847204127.00052     Document Type: Chapter

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