A conceptual framework of intangible product design: Applying means-end measurement

Asia Pacific Journal of Marketing and Logistics

Volumn 17, Issue 4, 2005, Pages 15-29

  Lin, Chin eng ^a   fu, Chen Su ^b  

^a NATIONAL CHIN YI UNIVERSITY OF TECHNOLOGY   (Taiwan)

^b NATIONAL CHENG KUNG UNIVERSITY   (Taiwan)

Author keywords

Convenience store; Hierarchical value factor map; Hierarchical value map; Means end chains; Services

Indexed keywords

EID: 84992954186     PISSN: 13555855     EISSN: 17584248     Source Type: Journal    
DOI: 10.1108/13555850510672412     Document Type: Article

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