A recipe for success: Understanding regional perceptions of authenticity in themed restaurants

International Journal of Culture, Tourism and Hospitality Research

Volumn 3, Issue 3, 2009, Pages 269-280

  Lego Muñoz, Caroline ^a   Wood, Natalie T ^b  

^a FAIRLEIGH DICKINSON UNIVERSITY   (United States)

^b SAINT JOSEPH S UNIVERSITY   (United States)

Author keywords

Brand image; Ethnic groups; Mexico; Restaurants

Indexed keywords

EID: 84992933416     PISSN: 17506182     EISSN: None     Source Type: Journal    
DOI: 10.1108/17506180910980564     Document Type: Article

References (52)

1. Adams, K. (1984), “Come to Tana Toraja, land of the heavenly kings: travel agents as brokers of ethnicity”, Annals of Tourism, Vol. 11 No. 3, pp. 469-85.
2. Bailey, R. and Tian, R.G. (2002), “Cultural understanding and consumer behavior: a case study of southern American perception of Indian food”, Journal of American Academy of Business, Vol. 2 No. 1, p. 58.
3. Barbas, S. (2003), “I'll take chop suey: restaurants as agents of culinary and cultural change”, Journal of Popular Culture, Vol. 36 No. 4, pp. 669-86.
4. Beardsworth, A. and Bryman, A. (1999), “Late modernity and the dynamics of quasification”, Sociological Review, Vol. 47 No. 2, pp. 228-57.
5. Belk, R., Ger, G. and Askegaard, S. (2003), “The fire of desire: a multisite inquiry into consumer passion”, Journal of Consumer Research, Vol. 30 No. 3, pp. 326-51.
6. Bell, R., Meiselman, H., Pierson, B. and Reeve, W. (1994), “Effects of adding an Italian theme to a restaurant on the perceived ethnicity, acceptability, and selection of foods”, Appetite, Vol. 22 No. 11, pp. 1-24.
7. Boorstin, D.J. (1964), The Image: A Guide to Pseudo-events in America, Antheneum, New York, NY.
8. Boyle, D. (2004), Authenticity: Brands, Fakes, Spin and Lust for Real Life, Flamingo, London.
9. Brown, S. and Patterson, A. (2000), “Knick-knack paddy-whack, give a pub a theme”, Journal of Marketing Management, Vol. 16 No. 6, pp. 647-62.
10. Chaplin, L., Nguyen, J. and Roedder, D. (2005), “The development of self-brand connections in children and adolescents”, Journal of Consumer Research, Vol. 32 No. 1, pp. 119-29.
11. Cobe, P. (2004), “Get it together”, Restaurant Business, March 15, pp. 39-44.
12. Cohen, E. (1988), “Authenticity and commoditization in tourism”, Annals of Tourism Research, Vol. 15 No. 3, pp. 371-386I.
13. Coskuner, C. and Sandikci, O. (2004), “New clothing and meanings and practices”, in Kahn, B.E. and Luce, M.F. (Eds), Advances in Consumer Research, Vol. 31, Association for Consumer Research, Valdosta, GA, pp. 285-90.
14. Coulter, R., Zaltman, G. and Coulter, K. (2001), “Interpreting consumer perceptions of advertising: an application of the Zaltman Metaphor Elicitation Technique”, Journal of Advertising, Vol. 30 No. 4, pp. 1-20.
15. Dundleston, S. (2003), “Research notes: holidays and dining out fuels ethnic foods growth”, Grocer, Vol. 226 No. 7630, p. 48.
16. Ebster, C. and Guist, I. (2004), “The role of authenticity in ethnic theme restaurants”, Journal of Foodservice Business Research, Vol. 7 No. 2, pp. 41-52.
17. Eco, U. (1986), Travels in Hyperreality, Harcourt Brace Jovanovich, Orlando, FL.
18. Gartner, W. (1993), “Image formation process”, Journal of Travel and Tourism Marketing, Vol. 2 Nos 2/3, pp. 91-215.
19. Germann-Molz, J. (2003), “Tasting an imagined Thailand: authenticity and culinary tourism in Thai restaurants”, in Long, L. (Ed.), Culinary Tourism: Eating and Otherness, University Press of Kentucky, Lexington, KY, pp. 53-75.
20. Gottdiener, M. (2001), The Theming of America, 2nd ed., Westview Press, Boulder, CO.
21. Grayson, K. and Martinec, R. (2004), “Consumer perceptions of iconicity and indexicality and their influence on assessments of authentic market offerings”, Journal of Consumer Research, Vol. 31 No. 2, pp. 296-312.
22. Grew, R. (1999), Food in Global History, Westview Press, Boulder, CO.
23. Guinness (2002), “Why Irish pub?”, available at: www.irishpubconcept.com/steps/why.
24. Halter, M. (2000), Shopping for Identity: The Marketing of Ethnicity, Schocken Books, New York, NY.
25. Hofstede, A., van Hoof, J., Walenberg, N. and de Jong, M. (2007), “Projective techniques for brand image research; two personification-based methods explored”, Qualitative Market Research, Vol. 10 No. 3, pp. 300-9.
26. Josiam, B. and Monteiro, P. (2004), “Tandoori tastes: perceptions of Indian restaurants in America”, International Journal of Contemporary Hospitality Management, Vol. 16 No. 1, pp. 18-26.
27. Kozinets, R. (2001), “Utopian enterprise: articulating the meaning of Star Trek's culture of consumption”, Journal of Consumer Research, Vol. 28 No. 1, pp. 67-88.
28. Lee, M., McGoldrick, P., Keeling, K., Doherty, J. and Using, Z.M.E.T. (2003), “to explore barriers to the adoption of 3G mobile banking services”, International Journal of Retail & Distribution Management, Vol. 31 Nos 6/7, pp. 340-8.
29. Lego, C., Wood, N., McFee, S. and Solomon, M. (2002), “A thirst for the real thing in themed environments: consuming authenticity in Irish pubs”, Journal of Foodservice Business Research, Vol. 5 No. 2, pp. 61-74.
30. Lewis, H. (2007), “World cuisine: NPD and marketing trends to 2013: Management briefing: NPD trends in ethnic foods”, Just Food, February, pp. 10-18.
31. Long, L. (2003), “Culinary tourism: a folkloristic perspective on eating and otherness”, in Long, L. (Ed.), Culinary Tourism: Eating and Otherness, University Press of Kentucky, Lexington, KY, pp. 21-50.
32. Lu, S. and Fine, G. (1995), “The presentation of ethnic authenticity: Chinese food as a social accomplishment”, Sociological Quarterly, Vol. 36 No. 3, pp. 535-54.
33. MacCannell, D. (1976), The Tourist, Macmillan Press, Clinton, MA.
34. Munoz, C., Wood, N. and Solomon, M. (2006), “Real or blarney? a cross-cultural study of perceived authenticity in Irish pubs”, Journal of Consumer Behaviour, Vol. 5 No. 6, pp. 222-34.
35. Negra, D. (2002), “Ethnic food fetishism, whiteness and nostalgia in recent film and television”, The Velvet Light Trap, Vol. 50, pp. 62-76.
36. Penaloza, L. (2001), “Consuming the west: animating cultural meaning at a stock show and rodeo”, Journal of Consumer Research, Vol. 28 No. 3, pp. 369-98.
37. Richards, G. (2001), “Marketing China overseas: the role of theme parks and tourist attractions”, Journal of Vacation Marketing, Vol. 8 No. 1, pp. 28-38.
38. Rivenburgh, N., Louw, E., Loo, E. and Mersham, G. (2004), “The Sydney Olympics and foreign trade attitudes towards Australia”, available at: www.crctourism.com.au/CRCBookshop/Documents/FactSheets/SydneyOlympics-foreignAttitudes.pdf.
39. Romell, R. (2008), “Getting to heart of market research: professor finds surveys less useful than a long talk”, McClatchy – Tribune Business News, January 6.
40. Ruggless, R. (2005), “More than the whole enchilada”, Nation's Restaurant News, Vol. 39 No. 15, pp. 37-8.
41. Salamone, F. (1997), “Authenticity in tourism: the San Angel inns”, Annals of Tourism Research, Vol. 24 No. 2, pp. 305-21.
42. Santos, C. (2004), “Framing Portugal: representational dynamics”, Annals of Tourism Research, Vol. 31 No. 1, pp. 122-38.
43. Solomon, M. and Englis, B. (1994), “Reality engineering: blurring the boundaries between commercial signification and popular culture”, Journal of Current Issues and Research in Advertising, Vol. 16 No. 2, pp. 1-16.
44. Sugai, P. (2005), “Mapping the mind of the mobile consumer across borders: an application of the Zaltman metaphor elicitation technique”, International Marketing Review, Vol. 22 No. 6, pp. 641-57.
45. Tian, R.G. (2001), “Cultural awareness of the consumers at a Chinese restaurant: an anthropological descriptive analysis”, Journal of Food Products Marketing, Vol. 7 No. 1, pp. 111-30.
46. US Census Bureau (2005), “New Jersey”, available at http://quickfacts.census.gov/qfd/states/34000.html.
47. US Census Bureau (2007), “San Diego County, California”, available at: http://quickfacts.census.gov/qfd/states/06/06073.html.
48. Van Houten, B. (2004), “New frontiers”, Restaurant Business, Vol. 103 No. 9, p. 22.
49. Wahlgren, E. (2005), “Spicing up the food scene”, Business Week, June 6, available at: www.businessweek.com/bwdaily/dnflash/jun2005/nf2005066_0818_db016.htm.
50. Wang, N. (1999), “Rethinking authenticity in tourism experience”, Annals of Tourism Research, Vol. 26 No. 2, pp. 349-70.
51. Wood, N. and Munoz, C. (2007), “No rules, just right or is it? The role of themed restaurants as cultural ambassadors”, Tourism and Hospitality Research, Vol. 7 Nos 3/4, pp. 242-55.
52. Zaltman, G. and Coulter, R. (1995), “Seeing the voice of the customer: metaphor-based advertising research”, Journal of Advertising Research, Vol. 35 No. 4, pp. 35-51.