Authenticity in organisational context: Fragmentation, contradiction and loss of control

Journal of Communication Management

Volumn 14, Issue 3, 2010, Pages 192-205

  Edwards, Lee ^a  

^a LEEDS METROPOLITAN UNIVERSITY   (United Kingdom)

Author keywords

Consumerism; Corporate identity; Marketing strategy; Perception

Indexed keywords

EID: 84992933326     PISSN: 1363254X     EISSN: None     Source Type: Journal    
DOI: 10.1108/13632541011064481     Document Type: Article

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