Service quality and the consumer's experience: Towards an interpretive approach

Marketing Theory

Volumn 2, Issue 2, 2002, Pages 189-205

  Schembri, Sharon ^a   Sandberg, Jorgen ^a  

^a UNIVERSITY OF QUEENSLAND   (Australia)

Author keywords

consumer orientation; interpretivism; ontology; phenomenography; phenomenology; service quality

Indexed keywords

EID: 84992912261     PISSN: 14705931     EISSN: None     Source Type: Journal    
DOI: 10.1177/147059310222003     Document Type: Article

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