The role of personal networks in the development of industry standards: A case study of 3G mobile telephony

Journal of Business and Industrial Marketing

Volumn 19, Issue 4, 2004, Pages 283-293

  Grundström, Christina ^a   Wilkinson, Ian F ^b  

^a LINKÖPING UNIVERSITY   (Sweden)

^b Professor of Marketing   (United States)

Author keywords

Mobile communication systems; Personal communication networks; Standards

Indexed keywords

EID: 3242713434     PISSN: 08858624     EISSN: None     Source Type: Journal    
DOI: 10.1108/08858620410516763     Document Type: Article

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