Making marketing happen: How great medical companies make strategic marketing planning work for them

Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing

Volumn 4, Issue 2, 2004, Pages 129-142

  Smith, Brian ^a  

^a PragMedic   (United Kingdom)

Author keywords

culture; marketing; medical; strategy

Indexed keywords

EID: 84990378617     PISSN: 17457904     EISSN: 17457912     Source Type: Journal    
DOI: 10.1057/palgrave.jmm.5040154     Document Type: Article

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