The Virtual Leader Construct: The Mass Mediatization and Simulation of Transformational Leadership

Leadership

Volumn 1, Issue 4, 2005, Pages 407-428

  Boje, David M ^a,b   Rhodes, Carl ^a,b  

^a NEW MEXICO STATE UNIVERSITY   (United States)

^b UNIVERSITY OF TECHNOLOGY SYDNEY   (Australia)

Author keywords

Baudrillard; fast food industry; mediatization; resemiotization; transformational leadership; Virtual Leadership Construct

Indexed keywords

EID: 84990370595     PISSN: 17427150     EISSN: None     Source Type: Journal    
DOI: 10.1177/1742715005057232     Document Type: Article

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