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Volumn 3, Issue 4, 2003, Pages 477-501

Designating opponents in empirical research reports: The rhetoric of ‘interestingness’ in consumer research

Author keywords

citation analysis; Murray Davis; rhetoric of science

Indexed keywords


EID: 84990334194     PISSN: 14705931     EISSN: 1741301X     Source Type: Journal    
DOI: 10.1177/1470593103040783     Document Type: Article
Times cited : (19)

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