Examining the influence of articles involving marketing history, thought, and theory: A Journal of Marketing citation analysis, 1950s-1990s

Marketing Theory

Volumn 5, Issue 3, 2005, Pages 323-336

  Hubbard, Raymond ^a   Norman, Andrew T ^a   Miller, Chip E ^a  

^a DRAKE UNIVERSITY   (United States)

Author keywords

marketing history; marketing theory; marketing thought

Indexed keywords

EID: 84990333078     PISSN: 14705931     EISSN: None     Source Type: Journal    
DOI: 10.1177/1470593105054901     Document Type: Article

References (54)

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