Factors influencing adoption of new apple and pear varieties in Europe and the UK

International Journal of Retail & Distribution Management

Volumn 29, Issue 6, 2001, Pages 315-327

  Reid, Mike ^a   Buisson, David ^b  

^a MONASH UNIVERSITY   (Australia)

^b UNIVERSITY OF OTAGO   (New Zealand)

Author keywords

Fruit; New Zealand; Product strategy; Retailing; Tests

Indexed keywords

EID: 84986177799     PISSN: 09590552     EISSN: None     Source Type: Journal    
DOI: 10.1108/09590550110393992     Document Type: Article

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