The acceptance/rejection of new products in the retail grocery industry: The influence of background elements

International Review of Retail, Distribution and Consumer Research

Volumn 9, Issue 2, 1999, Pages 187-202

  Marr, Norman E ^a   Thomas, W ^b  

^a UNIVERSITY OF HUDDERSFIELD   (United Kingdom)

^b MASSEY UNIVERSITY   (New Zealand)

Author keywords

Acceptancerejection; Background Elements; Evaluation; Product Offer; Retail Grocery; Trade Off

Indexed keywords

EID: 84986154041     PISSN: 09593969     EISSN: 14664402     Source Type: Journal    
DOI: 10.1080/095939699342633     Document Type: Article

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