Conjoint–based preferential segmentation in the design of a new financial service

International Journal of Bank Marketing

Volumn 14, Issue 3, 1996, Pages 30-32

  Tomés Gámez Arias, Josü ^a  

^a UNIVERSITY OF A CORUÑA   (Spain)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84864276302     PISSN: 02652323     EISSN: None     Source Type: Journal    
DOI: 10.1108/02652329610113153     Document Type: Article

References (16)

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