The institutional stature of the retail bank: The neglected asset?

International Journal of Bank Marketing

Volumn 17, Issue 4, 1999, Pages 171-182

  Lowe, Andy ^a   Kuusisto, Jari ^b  

^a UNIVERSITY OF STRATHCLYDE   (United Kingdom)

^b KINGSTON UNIVERSITY   (United Kingdom)

Author keywords

Banking; Banks; Competitive strategy; Corporate image

Indexed keywords

EID: 84986161494     PISSN: 02652323     EISSN: None     Source Type: Journal    
DOI: 10.1108/02652329910278860     Document Type: Article

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