Global behaviour, unique responses: consumption within cultural frameworks

Management Decision

Volumn 35, Issue 10, 1997, Pages 700-708

  Walle, A H ^a  

^a UNIVERSITY AT BUFFALO   (United States)

Author keywords

Marketing; National cultures; Product management; Sales promotion; Strategy

Indexed keywords

EID: 84986173507     PISSN: 00251747     EISSN: None     Source Type: Journal    
DOI: 10.1108/00251749710192011     Document Type: Article

References (13)

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